Shopify store planning + subscription build
Solace Wellness
A Shopify wellness storefront planned around a subscribe-and-save model, built to turn one-time buyers into repeat customers.
The Brief
Solace sells daily wellness products — the kind of thing people should be reordering every month. Their old store had no subscription option, so every sale started the funnel over from zero.
The Approach
- 01Mapped the full customer journey — first purchase, reorder point, subscription upsell — and found where repeat revenue was leaking.
- 02Planned the Shopify content model: collections, subscription metafields, and a bundle structure, before any screen was designed.
- 03Designed and built a custom theme with a subscribe-and-save toggle built into the product page, not bolted on after.
- 04Set up post-purchase email flows and tracked subscription opt-in rate against the one-time-buy baseline.
Platform
Shopify
Stack & Tags
Year
2026
The Build — Site & Funnel Map
The method
that ships.
Structured enough to deliver. Flexible enough to fit you.
/ 01
Discover
We learn your business, audience, and goals inside out. No assumptions. Just clarity on what success looks like for you.
/ 02
Design
Wireframes and high-fidelity designs built for clarity and conversion, reviewed and refined before a line of code is written.
/ 03
Build
Clean, fast, pixel-perfect code. We build in sprints with regular check-ins so you are never in the dark.
/ 04
Ship
Deployment, QA, and ongoing support so you grow confidently after go-live.