Shopify store planning + headless build
Basalt Goods
A custom Shopify storefront rebuilt from a stock theme into a fast, conversion-tuned headless build.
The Brief
Basalt was running a generic Shopify theme that loaded slowly and didn’t reflect the brand’s outdoor, handmade feel. They needed a custom storefront built for conversions, not just aesthetics.
The Approach
- 01Mapped the full customer journey — homepage, collection, product, cart, checkout — and flagged friction at each step.
- 02Planned the information architecture and content model in Shopify (collections, metafields, variants) before any design work started.
- 03Designed and built a custom theme on a headless storefront setup for faster load times.
- 04Set up conversion tracking and A/B-tested the product page layout.
Platform
Shopify
Stack & Tags
Year
2025
The Build — Site & Funnel Map
The method
that ships.
Structured enough to deliver. Flexible enough to fit you.
/ 01
Discover
We learn your business, audience, and goals inside out. No assumptions. Just clarity on what success looks like for you.
/ 02
Design
Wireframes and high-fidelity designs built for clarity and conversion, reviewed and refined before a line of code is written.
/ 03
Build
Clean, fast, pixel-perfect code. We build in sprints with regular check-ins so you are never in the dark.
/ 04
Ship
Deployment, QA, and ongoing support so you grow confidently after go-live.